It doesn’t matter if you have the most incredible product or service in the world if nobody knows about it. People need to know what you are selling to make money. But this is pretty common. Many people start their business with passion but no real plan to market their product or service.
I’ve seen it time and time again. An aspiring entrepreneur has a great idea – possibly even a million-dollar idea – but they haven’t done any research. There was no beta testing or market analysis. This is an easy way to fail – even if your idea is fantastic.
Successful businesses understand that there are 3 critical ingredients to market a business successfully. I call them the 3 “Ws.”
You might be thinking that your ideal client is everyone. Well, you might be able to market to EVERYONE if you are Microsoft, Google, or Coca Cola, but guess what? You aren’t.
When you try to market to everyone, you end up reaching no one because your message is too broad to attract your ideal client.
When you identify your ideal client, what they like, and where they spend their time, you can create messaging specific to them. A precise and tailored message will appeal to your target audience because we researched what they like and need.
It’s just as important to market the message via platforms they are already using. Think about it. If your ideal client NEVER listens to the radio, does it make sense to advertise on the radio? No, of course not.
When you take the time to understand who your ideal client is AND learn everything about them, you will exponentially increase the odds that your messaging hits home.
While this likely makes sense in theory, it can also feel overwhelming to get started in identifying your ideal client. Rest assured, there is a process, and I can help you through it. I’ve worked with many entrepreneurs to help them establish their unique marketing blueprint. I want to help you find your path to success.
If you’d like to have a conversation or enlist my help, please schedule some time with me or shoot me an email at kent@kentgustafson.com.
Schedule a one-on-one call with Kent to create a financial plan with lasting impact.
